Deliverability & Compliance

Sender reputation, GDPR/CASL/CCPA, and list hygiene at enterprise scale.

Without the right approach, teams struggle with:

  • Declining open rates and rising bounce rates
  • Compliance gaps across GDPR, CASL, and CCPA regions
  • No consistent list hygiene process before major sends
  • Shared IP reputation risk from multiple business units

EventIron delivers deliverability and compliance operations — sender reputation management, list hygiene, regional privacy compliance, and send infrastructure optimisation for Marketo, SFMC, and HubSpot.

// Why deliverability

Inbox Placement Is an Ops Discipline

Deliverability is not a one-time DNS setup. It requires ongoing list hygiene, engagement monitoring, compliance alignment, and infrastructure management — especially at enterprise send volumes.

  • Sender reputation monitoring and remediation
  • List hygiene and suppression management
  • Regional compliance (GDPR, CASL, CCPA) alignment
  • Dedicated vs. shared IP strategy and warmup
Deliverability and compliance
// What we do

Deliverability Services

1. Deliverability Audit

Baseline your sender reputation and infrastructure health.

  • SPF, DKIM, DMARC configuration review
  • IP and domain reputation analysis
  • Bounce and complaint rate benchmarking
  • Engagement trend analysis by segment

Outcome: Clear picture of deliverability risks and priorities.

2. List Hygiene & Suppression

Processes that keep your lists clean before every send.

  • Pre-send list cleansing workflows
  • Suppression list management and sync
  • Inactive contact identification and sunset policies
  • Hard bounce and complaint handling automation

Outcome: Lists that protect reputation instead of damaging it.

3. Compliance Operations

Regional privacy requirements built into send workflows.

  • GDPR consent and lawful basis documentation
  • CASL and CCPA opt-in/opt-out management
  • Regional disclaimer and privacy link validation
  • Data retention and deletion workflow alignment

Outcome: Sends that pass compliance review in every region.

4. Ongoing Monitoring

Continuous deliverability ops as send volumes evolve.

  • Weekly reputation and engagement dashboards
  • IP warmup for new domains or dedicated IPs
  • Post-send deliverability analysis
  • Escalation runbooks for reputation incidents

Outcome: Proactive deliverability management, not reactive firefighting.

// How we deliver

How We Deliver

Deliverability engagements typically run:

  1. Audit and baseline establishment
  2. Hygiene and compliance process design
  3. Infrastructure remediation if needed
  4. Ongoing monitoring and ops handoff
  5. Quarterly deliverability reviews

Most teams see measurable reputation improvement within 60–90 days.

// Why us

Why EventIron

  • Enterprise send volume experience across Marketo and SFMC
  • Global compliance knowledge (GDPR, CASL, CCPA)
  • Ops-run hygiene — not one-time consulting
  • Integration with campaign QA and send-time agents

We help your emails reach inboxes — and stay compliant.

// Get in touch

Deliverability Slipping?

If open rates are declining or compliance gaps are surfacing, we can stabilise your send operations.