Platform Audits & Health Checks

Full instance audit with prioritised remediation roadmap.

Without the right approach, teams struggle with:

  • Instance sprawl — nobody knows how many programs or fields exist
  • Every change feels risky because dependencies are undocumented
  • Performance degradation with no clear root cause
  • New leadership wants a health baseline before investing further

EventIron conducts comprehensive marketing automation platform audits — Marketo, SFMC, HubSpot, Eloqua — delivering a prioritised remediation roadmap your ops team can execute.

// Why audit

You Cannot Optimise What You Have Not Mapped

Enterprise instances accumulate years of programs, fields, integrations, and technical debt. A structured audit reveals what is working, what is broken, and what to fix first.

  • Program, field, and integration inventory
  • Usage and adoption analysis
  • Performance and scalability assessment
  • Prioritised remediation with effort estimates
Platform audit
// What we do

Audit Services

1. Instance Inventory

Complete map of your platform assets and configuration.

  • Program, campaign, and email inventory
  • Field, token, and segment cataloguing
  • Integration and API usage documentation
  • User access and permission review

Outcome: A single source of truth for instance contents.

2. Health & Performance Analysis

Identify bottlenecks, errors, and scalability risks.

  • Sync error and API limit analysis
  • Program performance and send metrics
  • Duplicate and orphaned asset identification
  • Technical debt scoring by area

Outcome: Ranked list of issues by business impact.

3. Remediation Roadmap

Prioritised plan with effort, dependencies, and owners.

  • Quick wins vs. strategic remediation
  • Dependency mapping between fixes
  • Resource and timeline estimates
  • Executive summary for leadership

Outcome: A roadmap ops can execute — not a 200-page report.

4. Remediation Execution

Optional hands-on delivery of audit findings.

  • Program consolidation and cleanup sprints
  • Field and segment rationalisation
  • Integration remediation
  • Governance framework implementation

Outcome: Audit findings become a healthier instance.

// How we deliver

How We Deliver

Platform audits typically span:

  1. Scoping and stakeholder alignment (1 week)
  2. Instance inventory and data collection (2–3 weeks)
  3. Analysis and roadmap development (1–2 weeks)
  4. Findings presentation and prioritisation workshop
  5. Optional remediation execution

Deliverable: actionable roadmap, not shelfware.

// Why us

Why EventIron

  • Audits across Marketo, SFMC, HubSpot, and Eloqua
  • Ops practitioners who understand daily instance pain
  • Remediation execution available — not audit-only
  • Enterprise scale experience (1000+ program instances)

We help you know your instance — then fix it.

// Get in touch

Not Sure What State Your Instance Is In?

A platform audit gives you the baseline to invest confidently in ops, migration, or AI.

Contact Us