Salesforce Sales Cloud — Development

Apex, Flow, LWC, and custom integration work for enterprise revenue teams.

Without the right approach, teams struggle with:

  • Admin team cannot build custom logic without developer support
  • Point-and-click limits reached for complex routing or automation
  • Integration requirements exceed standard connector capabilities
  • Technical debt from unmanaged customisations

EventIron delivers Salesforce development — Apex, Flow, Lightning Web Components, and custom API integrations — scoped to your RevOps and sales automation requirements.

// Why dev

When Configuration Ends, Development Begins

Enterprise Salesforce instances eventually need custom logic — complex routing, bespoke UI, API integrations, and automation beyond Flow limits. We build it with governance and maintainability in mind.

  • Apex triggers and batch jobs for scale
  • Record-triggered and scheduled Flows
  • LWC for custom sales and ops interfaces
  • REST/SOAP API integrations with MarTech stack
Salesforce development
// What we do

Salesforce Development Services

1. Requirements & Architecture

Scope custom work with clear technical design.

  • Business requirements translation to technical specs
  • Solution architecture and governor limit planning
  • Security and sharing model alignment
  • Estimation and phased delivery plan

Outcome: Development scoped to business need, not over-engineered.

2. Apex & Automation

Server-side logic for complex business rules.

  • Trigger frameworks and bulk-safe patterns
  • Batch and scheduled Apex for data processing
  • Invocable Apex for Flow integration
  • Unit test coverage and deployment packages

Outcome: Reliable automation that scales with data volume.

3. Flow & LWC

User-facing automation and custom interfaces.

  • Record-triggered and screen Flows
  • Lightning Web Components for custom UI
  • Embedded components in page layouts
  • Mobile-responsive design where needed

Outcome: Tools sales and ops teams actually use.

4. Integration Development

Custom connectors between Salesforce and your MarTech stack.

  • Marketo, HubSpot, and SFMC API integrations
  • Middleware and iPaaS custom recipe development
  • Webhook and event-driven sync patterns
  • Error handling and retry logic

Outcome: Integrations that survive production load.

// How we deliver

How We Deliver

Development engagements typically follow:

  1. Requirements workshop and technical design
  2. Sprint-based development in sandbox
  3. UAT with ops and sales stakeholders
  4. Production deployment and documentation
  5. Hypercare and handoff to admin team

We build for maintainability — your admin team can own it after go-live.

// Why us

Why EventIron

  • Salesforce dev plus MarTech integration expertise
  • Governor-limit-aware patterns for enterprise data volumes
  • Documentation and handoff as standard deliverables
  • Can pair with ongoing admin and RevOps managed services

We build custom Salesforce capability your team can run.

// Get in touch

Hit the Limits of Point-and-Click?

If your Salesforce needs custom development, we can scope and deliver it.

Contact Us