Webinar & Virtual Event Platforms

ON24, Zoom Events, Goldcast, and Hopin onboarding and operations.

Without the right approach, teams struggle with:

  • Webinar platform selected but ops cannot run events at scale
  • Registration data not syncing to Marketo or Salesforce
  • No standardised event build process across regions
  • Post-event follow-up manual and inconsistent

EventIron implements and operates webinar and virtual event platforms — ON24, Zoom Events, Goldcast, Hopin — with registration sync, event execution, and post-event lead routing to your MarTech stack.

// Why webinar ops

Webinars Are Pipeline — If Ops Can Run Them

A webinar platform is only valuable when events run reliably, data syncs to CRM, and follow-up happens automatically. Platform onboarding without ops execution produces unused licenses.

  • Platform configuration and branding setup
  • Registration and reminder workflow integration
  • Live event execution and technical support
  • Post-event data sync and lead routing
Webinar platforms
// What we do

Webinar Platform Services

1. Platform Onboarding

Configure and brand your webinar platform for production use.

  • Account setup and admin configuration
  • Branding, templates, and console customisation
  • Integration with Marketo, HubSpot, or SFMC
  • User training and access management

Outcome: Platform ready for first production event.

2. Event Build & Execution

End-to-end webinar production and live support.

  • Event setup, registration pages, and reminders
  • Speaker briefing and rehearsal coordination
  • Live event technical support
  • Recording and on-demand publishing

Outcome: Events that run smoothly without ops fire drills.

3. Data Sync & Lead Routing

Connect event data to your revenue stack.

  • Registration and attendance sync to Marketo/SFMC
  • Lead scoring based on attendance and engagement
  • Salesforce campaign member and task creation
  • No-show and follow-up nurture triggers

Outcome: Event leads in CRM within hours, not days.

4. Ongoing Webinar Ops

Managed operations for recurring webinar programs.

  • Monthly or quarterly event calendar management
  • Template library and build standardisation
  • Performance reporting by event and segment
  • Platform optimisation and feature adoption

Outcome: Webinar program that scales without linear headcount.

// How we deliver

How We Deliver

Webinar platform engagements typically follow:

  1. Platform assessment and onboarding (2–3 weeks)
  2. Integration setup with MarTech stack
  3. Pilot event build and execution
  4. Process documentation and team training
  5. Ongoing managed webinar ops

We run webinars as a pipeline channel — not a one-off project.

// Why us

Why EventIron

  • Multi-platform experience — ON24, Zoom, Goldcast, Hopin
  • MarTech integration — not just event platform admin
  • Global event execution with follow-the-sun support
  • Managed services for recurring webinar programs

We help webinars generate pipeline reliably.

// Get in touch

Webinar Platform Sitting Underused?

If event ops cannot keep pace with demand, we can run the platform for you.

Contact Us